Compelling Pricing Model from Start-up Giant’s New Technology Partner Set to Accelerate Already Phenomenal Growth

Innovative contact center operator’s new technology partnership to offer customers a radical departure from traditional customer support and pricing models.

Businesses having to deal with peak influxes of customer contact will find the new partnership between Synthetix Ltd. and Trusource Labs LLC, uplifting.  Although both companies are relatively new players in the US, this partnership is set on expanding their already phenomenal global growth.

Austin start-up, Trusource Labs LLC, has grown to 550 employees in just three years with revenues set to reach between $32 million- $34 million this year.

Led by co-founder Alton Martin, this innovative contact center business specializes in empowering technology customers with connected tools to resolve their own tech issues. “Our model is constructed with built-in tools and technology so they don’t need us. If we never take another phone call and customers are happy we win. Customers don’t want to call to solve a problem. They want to solve it themselves,” Martin says.

The integration of Synthetix SaaS technology, with the superior tech support services and corporate help desk solutions from Trusource, is a natural match offering companies a radical departure from traditional customer support and pricing models.

Synthetix Ltd, an innovator in online multi-channel customer service software, believes ‘pay per visitor’ billing or session pricing is unfair. Its flat-rate price model is not based on how much the knowledge is accessed, but rather the amount of data within a client’s knowledge-base. So there are will never be another unwanted bill during a seasonal spike or unexpected increase in visitor levels.

Alastair Taylor, director at Synthetix says, “Why should companies be penalized during times of trouble? We look forward to seeing this technology-enabled customer engagement partnership deliver customer satisfaction and high Net Promoter Scores without the traditionally high volume-based bill attached to it.”

About Synthetix
Synthetix Ltd. is a leading provider of multi-channel customer service solutions, providing knowledge-base software for web, mobile, e-mail, live chat, social and contact centre customer service. Founded in 2001, Synthetix has unparalleled expertise in the field of online customer service design and deployment. Website:

The company has become the customer service and web usability technology choice for
global brands including; Virgin Holidays, Walgreens Boots Alliance, Best Western Hotels, General Motors, Ford, Ben & Jerry’s and the London 2012 Olympics for LOCOG.

About Trusource Labs
Trusource Labs, LLC provides omni-channel support solutions, custom beta and logistics solutions, and a full suite of enterprise IT services using the proprietary Trusourcing methodology. Trusourcing incorporates collaboration with teamwork to create operational and financial transparency between the supplier and the client. Trusource Lab’s management principals have deep experience in global contact center operations, outsourcing, and comprehensive client solutions. For more information, visit or call (512) 487-7103.

Media contacts

Neldi Rautenbach
Marketing Manager at Synthetix
T: +44 (0)1279 555588
Dana Williams
Marketing Liaison at Trusource Labs
T: 512-487-7103, ext. 5687
© Trusource Labs.