Alton Martin to Discuss IoT Support Best Practices at Parks Associates’ 21st-annual CONNECTIONS™

Austin, Texas – Trusource Labs, the premiere provider for end-to-end complex technical support services,  announced today that Chief Evangelist Alton Martin will participate as a speaker at Parks Associates’ 21st-annual CONNECTIONS™: The Premier Connected Home Conference, held May 23-25 in San Francisco.

 Martin, Chief Evangelist of Trusource Labs, will participate in the “Winning Support Strategies for IoT” panel session on Tuesday, May 23 alongside other industry experts. The interactive panel session, moderated by Patrice Samuels, research analyst at Parks Associates, will examine the importance of support in the smart home and the new business opportunities emerging to protect a brand against technological pitfalls.

Parks Associates research has found that 26% of U.S. broadband households own a smart home device, and 19% state that they plan to buy a smart major appliance in the next 12 months.

“As IoT adoption continues to grow, the demand for good support will grow with it,” said Martin. “What was considered ‘above and beyond’ before is becoming common practice, and smart brands need to realize that the service is what’s going to set them apart.”

 The conference also features keynotes by executives from Comcast, Cox Communications, Intel, and Vivint Smart Home, as well as new research from Parks Associates. Sessions will provide insight into critical issues including consumer privacy, interoperability, partnerships, platform integration, big data, personalization, and new distribution models.

 “There continues to be significant growth and opportunities in the IoT and connected home market segments,” said Tricia Parks, Founder, President, and CEO, Parks Associates. “CONNECTIONS™ provides insights into new strategies to engage consumers with emerging technology products and services in the home, from platform integration to privacy and big data. We look forward to supporting the industry’s growth by providing our research and insights to this leading audience of executives.”

 More information about CONNECTIONS™ is available at Press passes for the event are available at To speak with an analyst or request specific research data, please contact Holly Sprague at or 720.987.6614. Follow the conference on Twitter at @CONNECTIONS_US and #CONNUS17.

About Trusource Labs
Trusource Labs is a Technical Support Services company from Austin, Texas. Established in 2013, it is a fast-growing, privately held company that specializes in offering end-to-end support services for the Internet of Things and providing Help Desk Services to companies who use Apple devices. The company employs over 500 people internationally and is a member of the Apple Consultants Network.

Parks Associates’ 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting over 700 executives from the connected entertainment, IoT, and smart home industries. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

The event provides executive networking opportunities and insights from industry leaders on entertainment, mobile, and smart home market segments. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact, call 972-490-1113, visit

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